The iconic Atari continues its exploration of the world of non-fungible tokens (NFTs) by partnering with the Enjin (ENJ) project. Together, companies are committed to promoting the integration of blockchain in video games.
Atari lands in the Enjin ecosystem
The Enjin (ENJ) project is known to be one of the forerunners of the world of non-fungible tokens (NFTs), mainly in the video game industry. For Atari , which has entered the cryptocurrency world for some time now, it was only natural to collaborate with Enjin.
From now on, all games in the Enjin ecosystem will be able to use Atari’s intellectual property, even integrating some of its iconic licenses like Pong.
The first game to benefit from this will be Kick Off Evolution , created by eBallR Games which will be available from 2021. This sports-themed video game will feature an Atari-inspired NFT which will be available for purchase during the month of December.
“We are very happy with this collaboration with Atari and its launch with our latest Enjin adopter, eBallR Games. Atari resonates with all audiences because the name Atari is synonymous with gaming, and its belief in blockchain shows the maturity of this technology and the tools now available, ”said Alex Russman, Director of Business Development at Enjin.
For Atari, being able to combine NFTs with an interactive experience is very enriching. The group says it is particularly enthusiastic about the idea of innovating in the sector, and this is already what it has been doing for several months.
A rather difficult entry into the market
Besides his particular interest in the world of NFTs, Atari went further. The group recently launched its own token , ATRI . Rather expected by investors and the crypto-community, all did not go as planned for Atari. Unfortunately, the price of the ATRI token plummeted very quickly upon its arrival on the markets, even falling below the price of its public fundraising.
Due to technical issues related to the distribution of pre-purchased tokens during fundraising and too few use cases upon release, the token dropped by -75% in just 2 days.
ATRI Atari course prices
Although Atari’s token is not very successful, the group already occupies a large place in the world of NFTs. In addition to Enjin, Atari has already joined other ecosystems, including that of the Ultra (UOS) video game distribution platform . Ultra will be natively integrated into the reboot of the Atari VCS, a PC / console hybrid that will be launched in March 2021.
Atari has also made a place for itself in the virtual world of The Sandbox (SAND), a blockchain game whose universe is based on NFTs owned by players.
Anyway, Atari does not intend to leave aside the world of NFTs and wishes to take advantage of the many capacities of this ecosystem to return to the fore. Ultimately, its ATRI token should gain many use cases if Atari goes further in its collaborations, which will improve the image of the token.